Jay-Z’s “Run This Town” and the Occult Connections

    First Published  — Aug 27th,  2009        |    Category:    Music Business

Posted 30/10/2013

Jay-Z’s video called “Run This Town” (featuring Rihanna and  Kanye West) contains occult symbolism relating to secret societies. It has  been long rumored that Jay-Z is part of some sort of occult  order (probably Freemasonry) due to the hints slipped in his  songs and his imagery.

Carl Lentz, pastor of Hillsong NYC, a buddy of Jay-Z recently stood up for him, over rumours of his Illuminati comnections.

See http://www.christculturenews.com/carl-lentz-hillsong-nyc-pastor-defends-jay-z-against-illuminati-rumors-while-shouting-out-the-real-rock/

Or the artcle on this blog;


”Run This Town” certainly adds fuel to the  fire. We’ll look at the symbolism in this song and in his clothing line,  Rocawear.


I’m pretty sure Jay-Z does it on purpose and that he appreciates the  attention it gets him. He has been steadily displaying occult symbolism in his  songs, videos and in the designs of his Rocawear clothing line. The Brooklyn  rapper has lately been associating himself through telling hints to Freemasonry,  Illuminati and other orders. Is he now initiated in one of those Brotherhoods  and eager to show it off? Why does he appear in other videos containing occult  meanings (see Rihanna’s “Umbrella” or Beyonce’s “Crazy in Love”)?

The video to “Run This Town” was directed by Anthony Mandler, who also  did  Rihanna’s “Disturbia” video. In another of my articles, I explain how  this video is a metaphor for evil possession. The least we can say is that  Mandler certainly knows how to insert dark symbolism into a video.

“Do What Thou Wilt”


Before we get into the video, a couple of things need to be explained in  order to understand Jay-Z’s mindset and where he gets his ideas from. The  symbols that will be discussed in this article can’t be coincidences  or a collection of random items. Jay-Z draws his inspiration from specific  sources and associates with like-minded people (director Anthony Mandler) to  integrate those ideas.

A telling example can be found in the second trailer  video for “Run This Town”. We see Jay-Z explaining the concept of the  video while wearing a black hoodie bearing the saying “Do What Thou  Wilt”.

But Beyonce knows what it is

Aleister Crowley: Reformer of the O.T.O. whose motto  was “Do what Thou Wilt”. He also enjoyed being called ”The wickedest man in  the world”.

“Do What Thou Wilt” is the official dictum of the Ordo Templi Orientis  (O.T.O.) and of its reformer, occultist Aleister Crowley. The O.T.O.  is a hermetic order modeled after Freemasonry and German Illuminism and  teaches its initiates the secrets of the Mysteries, gnosticism, sex magick,  Kaballah and other occult sciences. Contrarily to  Freemasonry, the O.T.O. is however based on the “Law of Thelema” which  main precept is “Do What Thou Wilt be the whole of the Law“. Although this saying was interpreted in different ways, most agree that it  refers to the dismissal of conventional moral and ethical rules in order to find  one’s “True Will”. In other words, the usual guidelines by which good and evil  are determined have to be blurred and forgotten to obtain the true path to  illumination. (For more information on Crowley, read the full article entitled Aleister Crowley: His Elite Ties and His Legacy at our  sister site). Crowley explains this notion rather clearly here:

“There are no “standards of Right”. Ethics is balderdash. Each Star must  go on its own orbit. To hell with “moral principle”; there is no such thing” –Crowley, Aleister. The Old and New Commentaries to Liber AL,  II,28.

Although not officially considered “satanic”, the O.T.O. does fully embrace  the Luciferian doctrine (see Crowley’s poem “Hymn to Lucifer) and its high level  members are referred to as “Most Illuminated and Most Puissant  Baphomet”. Baphomet is of course the horned androgynous idol of  Western Occultism.

Poster in honor of Crowley by Madame  Talbot. Notice “Do What Thou Wilt” and Baphomet. For more info on  Baphomet read our full article entitled “Who is Baphomet”.

Is Jay-Z part of the O.T.O. or does he just like that shirt? Don’t know.

We  will however see that he is  very educated in the field of occult  symbolism and that he enjoys hinting people that he associates with the  Brotherhood. Here’s the video.


“Run This Town” Analysis

So this is the video at face value: Jay-Z, Rihanna and Kanye West are  performing in front of an angry mob, which is apparently out to overthrow the  current order of things and thus “Run This Town”. The aesthetics of the video  are reminiscent of movements led by rebel factions in third world African or  Latino countries . When one listens closely to the lyrics  however, something seems to be ”off”. Jay-Z and Kanye are mainly  rapping about how rich and famous they are and are describing bourgeoisie  luxuries such as Maison Martin Margiela clothes, bottles of Riesling  and  Maybach cars. This isn’t exactly the type of speech Che Guevara would give.  Despite the looks, the artists aren’t quite revolutionary, they can even be  considered pro-establishment. Is this a political rebellion or could it be  philosophical/spiritual? The visuals of the video hint a  second, occult meaning to the song. At the beginning of the video, a  man hands a lit torch to Rihanna who holds it up in the air. This symbolic  gesture sums up perfectly the concept of the video.

8-27-2009 8-03-46 PM
Rihanna handed a lit torch

Anybody vaguely familiar with occultism can easily associate the symbol of  the lit torch held high to Lucifer a.k.a. the Light Bearer. Most occult orders  secretly acknowledge Lucifer as being the savior of humanity, the fallen angel  who liberated men from the oppression of the biblical God (Jehovah, Yahweh).  These orders (the main one being Freemasonry) have been working for centuries  towards the overthrow of the rule of organized religions to usher in a new age  or a “New Order”.  At the philosophical center of this order:   the Luciferian Doctrine, where men are free to become gods by their own  means. The Torch of Illumination is the ultimate symbol of this philosophy and  can be found in many instances (see Statue of Liberty, a gift from French  Freemasons). The goal of the Illuminist has been put in plain in simple words:  they are dedicated to the “coming forth of the conquering  light“. “Run This Town” visually represents this aim in a clear way for  the initiates yet concealed for the profane. Consequently, the video contains a  second level of interpretation: “Run This Town” is an announcement of the coming  of a New World Order, lead by secret (Luciferian) societies. Rihanna’s ominous  intro explains how it is going down.

Feeling it coming in the air, hear the screams from everywhere, I’m addicted  to thrill, Its a dangerous love affair, Can’t be scared when it goes down, got a  problem tell me now, Only thing that’s on my mind is who gon run this town  tonight, who gon run this town tonite

Guess Rihanna can’t make this clearer for you

Rihanna’s lyrics are announcing an imminent change that might terrify or  enrage some people (“hear the screams from everywhere“). The torches  hint to a new spiritual and philosophical era where Lucifer is king. She is “addicted to the thrill” of being on the dark side and she knows that  dealing with it is a “dangerous love affair“. But regardless of all of  this, it all comes down to control, hence “Only thing that’s on my mind is  who gon run this town tonight“. Then Jay-Z comes along and announces the  coming of “Roc Nation” (Roc being a diminutive of Rocafella, the name of his  record label, which is based on the elite family Rockefeller).

We are, yeah, I said it, we are This is Roc Nation, pledge your allegiance  Get y’all fatigues on, all black everything Black cards, black cars, all black  everything And our girls are blackbirds, riding with they Dillingers I get more  in-depth if you boys really real enough This is La Familia, I’ll explain later  But for now, let me get back to this paper I’m a couple bands down and I’m tryna  get back I gave Doug a grip, I lost a flip for five stacks Yeah, I’m talking  five comma six zeroes dot zero ? Back to running circles ’round niggas, now we  squared up

Jay-Z is asking you to “Pledge your allegiance” to the new ruler and to wear  black everything to honor him. Jay’s lyrics contain hints to Freemasonry who are  hidden in the double meaning of some lines. “I gave Doug a grip” means  he gave Doug a stack of money but the double meaning to that line would refer to  the Masons’ secret handshakes which are called “grips”. And who is Doug? Might  be Doug Morris. The last line of his first verse is “Back to running  circles’ round niggas, now we squared up“. Aside from its obvious meaning,  it also refers to the important Masonic concept of “squaring the circle”, which  is way too deep to explain here (“I get more in-depth if you boys really  real enough“). In the second verse, Jay-Z says ”It’s the return  of thee god“, which refers to the Luciferian belief of men being  gods. This term is often used in NY slang and originates from the fact that many  rappers were Five-Percenters,  a philosophy based on the belief that  all men are gods.   Further in the song Jay-Z says: “I’m in  Maison, ugh, Martin Margiela” which is a upper-end fashion store. English  speaking people usually pronounce the french word ”maison” to  sound like ”mayzaun”. Jay-Z however says it to sound like “mason” as in “Freemason”. There is an obvious double-meaning here meant to catch the ear of  the listener. He basically says “I’m in Mason” to make people say “huh did he  really say that?” as “I’m a Freemason” but he then continues by saying “ugh,  Martin Margiela“. The little pause after he says those words accentuate the  effect. Then Rihanna comes back with the chorus.

Life’s a game but it’s not fair I break the rules so I don’t care So I keep  doing my own thing Walking tall against the rain Victory’s within the mile  Almost there, don’t give up now Only thing that’s on my mind Is who gon’ run  this town tonight

She says that the game of life is corrupted but she still succeeds because  she “breaks the rules”. In other words, she ignores the boundaries between good  and evil to achieve her goals. This might remind you of the saying “Do What Thou  Wilt” of the Ordo Templi Orientis described above. Those lines refer to her as a  person and also to the Order as a whole, who is prepared to commit the most  horrible acts to reach its goals. “Victory’s within the mile” means  that the realization of the New World Order is at its final stages and that the  Illuminati-sponsored revolution is about to happen.

Rihanna throwing Rocafella sign which is the left eye  inside a triangle

So “Run This Town” contains obvious hints leading towards Luciferian  philosophy and occult orders. The fire of Lucifer’s torch esoterically  represents divine knowledge and wisdom brought to men. Fire in this video is  however a destructive force. What type of knowledge are we giving these  rebellious people, who represent the masses of fans?

Jay-Z and Occult Symbolism

jayz google-all-seeing-eye

Jay-Z’s clothing line “Rocawear” has incorporated  obvious occult symbols in its designs. Some are so blatantly Masonic that  he probably couldn’t get away with it if he wasn’t effectively implicated with  them. In interviews, Jay-Z has said to be actively involved  in the choices of designs of his clothing line. Here are some  examples:

All-Seeing Eye in Triangle


“Masters of the Craft” is a 100% Masonic saying and  the All-Seeing Eye of the Great Architect depicted here is directly taken from  Masonic works. Notice also the secret handshake depicted in a circle.


The logo above is designed to look like the Eye of Horus  below.


Kanye wearing a shirt with the head of  Baphomet

Prodigy’s Crusade

Rapper Prodigy from the mythical group Mobb Deep has occasionally denounced  Jay-Z’s affiliation with the Illuminati in the last years. Here’s an URB article  on the subject.

Prodigy’s ain’t down with that crap

Like he does in his monthly blog on Vibe.com, the incarcerated Prodigy  recently spewed more of his conspiracy theories via a handwritten letter to URB.  This time, he reveals the moment his eyes were opened to the sham he calls “the  government, religions, politics, the Federal Reserve, and I.R.S.” According to  P, in 1996, after reading a book by Dr. Malichi Z. York titled Leviathan 666, he  was moved so much, he cried, and that was his “moment of clarity.” “I was crying  for all of humanity, but mostly for my black people ’cause I then realized it  was all a sham,” Prodigy writes in his letter to URB. “The government,  religions, politics, the Federal Reserve, the I.R.S., and everything that we  believe and live by is a joke.” Even worse, the rapper says that many popular  rappers are aware of these society secrets, but choose not to speak on it for  fear of not being accepted by corporate America. One, in particular, is Jay-Z. Occult Secrets of Jay Z, Kanye & Nas “J.Z. knows the truth,  but he chose sides with evil in order to be accepted in the corporate world.  J.Z. conceals the truth from the black community and the world, and promotes the  lifestyle of the beast instead,” he wrote. Prodigy says that Jay grew up grew up  in Dr. York’s “Nuwabian” community in Brooklyn as a kid, and is “aware” of these  evils — rogue government, elitists running the country, etc. Because of Jay’z  refusal to speak on the topics Prodigy has been doing so since his  incarceration, he will make it a point to wage war against him. “J.Z is a God  damn lie. I have so much fire in my heart that I will relentlessly attack J.Z,  Illuminati, and any-every other evil that exists until my lights are put out,” P  writes. “This negativity I speak of is an actual living entity that uses us as  food. We must sever ties with it in order to see things for what they really  are. This negative energy is created and harnessed by the Illuminati secret  government and they will make you spread this energy without you even knowing  it. But people like J.Z. are very well aware. He was schooled by Dr. York,” he  continued.

To Conclude

So, the least we can say is that Jay-Z has “affinities” with occultism and  secret societies. “Run This Town” only adds to the suspicions surrounding him  due to the symbolism and philosophy displayed in the video. In light of those  facts, some questions arise: has Jay-Z sided with the elite to succeed in the  corporate world? Is he used to promote NWO agenda? Or is this an act to fuel  rumors and to add a little “mystique” around his persona? Maybe it’s all of  the above. Or maybe he’s a pawn in a spiritual battle for the minds and hearts of men and women??

 If this article has promoted Jay-Z, so be  it.  At least people will know what the they’re saluting when  they’re throwing up that Roc sign.

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