Coca-Cola Super Bowl advert depicting homosexuals, multicultural society provokes uproar on social media

  • by: Network Writers
  • From: News Limited Network
  • 6 days agoFebruary 04, 2014 8:28AM

Coca-Cola bowed to conservative criticism over their “America the Beautiful” Super Bowl commercial, adding a 10-second patriotic disclaimer at the opening of the 90-second version of the ad that ran during the opening ceremony of the Olympics.

The ad now prominently features the text “E Pluribus Unum” and its English meaning, “Out of many, one” in a prelude to children singing the deeply patriotic anthem in foreign languages.

coca-cola-e-pluribus-unum

The 60-second version of the ad ran that ran on Sunday during the Super Bowl sparked a huge outcry of criticism from conservatives. Sunday evening, Breitbart News explained why many Americans found the ad offensive:

The old “America the Beautiful” is beautiful because of the blessings God had heaped on it and because its government offers “liberty in law,” while aspiring for togetherness. Coca Cola’s America is beautiful because of the differences in its people. When the company used such an iconic song, one often sung in churches on the 4th of July that represents the old “E Pluribus Unum” view of how American society is integrated, to push multiculturalism down our throats, it’s no wonder conservatives were outraged.

Coca Cola ad ‘It’s Beautiful’ 1:00

America the Beautiful ... A Coke advert depicting the United States as a multicultural society as provoked uproar on social m...

America the Beautiful … A Coke advert depicting the United States as a multicultural society as provoked uproar on social media. Source: Supplied

COCA-Cola has certainly got the attention it wanted. Its NFL Super Bowl advert – featuring homosexual and multinational lifestyles to the tune of “America the Beautiful” – has provoked uproar.

The patriotic song rings out throughout the product placement in eight different languages. It also shows clips including two fathers roller-skating with their daughter – the first time homosexuality has been addressed during an event better known for its adverts and entertainment than the football game itself, according to a US gay rights group.

Sports fans were not amused.

Proud dads ... the Coke Superbowl add depicted two homosexual fathers with their daughter.

Proud dads … the Coke Super Bowl add depicted two homosexual fathers with their daughter. Source: Supplied

Coca-Cola’s Facebook page has been inundated with posts labelling the advert a “disgrace” and “unpatriotic”.

“Nice to see that Coke likes to sing an AMERICAN song in the terrorist’s language. Way to go Coke. You can leave America,” one post reads.

Another states: “Screwed up a beautiful song. No Coke for my family.”

The Tri-County Congregational Church in St. Cloud, Minnesota, declared: “Today we are throwing away all our Coca-Cola products and replacing them with Faygo. Faygo represents Christian Values and follows the Constitution. Mexicans singing the National Anthem is an abomination.”

Patriotic furvor ... A US anthem, sung by a variety of ethnic groups in a variety of tongues, has resulted in a social media ...

Patriotic fervour … A US anthem, sung by a variety of ethnic groups in a variety of tongues, has resulted in a social media backlash for Coca-Cola. Source: Supplied

The Turkish-born American businessman Muhtar Kent, the CEO of Coca-Cola, came in for particular criticism.

In contrast, adverts from other US companies such as Chrysler have been praised for their version of patriotism.

One nostalgic two-minute presentation by Bob Dylan praised the virtues of Chrysler’s Detroit-built vehicles.

“Let Germany brew your beer. Let Asia assemble your phone. We will build your car,” Dylan decrees in the ad.

Safe territory ... Bob Dylan sang for US manufacturer Chrysler in nostalgic settings including a traditional pool room.

Safe territory … Bob Dylan sang for US manufacturer Chrysler in nostalgic settings including a traditional pool room. Source: Supplied

Coca-Cola has stated it has no plans to modify or drop their advert.

Instead, it plans to air a 90-second version during the opening ceremony of the Sochi Winter Olympics – set in a nation, Russia, which has recently passed a swathe of new anti-gay laws.

“We hope the ad gets people talking and thinking about what it means to be proud to be American,” Coca-Cola North America ‘s President Katie Bayne said in a media release.

It has certainly given the brand its desired boost in exposure.

Attention-seeker ... Coca Cola's brand image on the

Attention-seeker … Coca Cola’s brand image on the “America the Beautiful” Super Bowl advert. Source: Supplied

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